主 题：CAGE in Cyberspace? How Digital Innovations Internationalize in a Virtual World
主讲人：李卅立（University of South Carolina）
How mobile apps internationalize in cyberspace, and what strategies can they utilize to facilitate their internationalization? By examining factors affecting the internationalization speed of 127 apps that were launched in iOS App Store in the last quarter of 2014, we find that despite the availability of these mobile apps to international users via global platforms, the speed of international penetration is still subject to cultural, administrative, geographic and economic (CAGE) distances. However, our results also suggest that app developers may be able to overcome these distances by involving users as a demand side bricolage. Our study not only helps enhancing the understanding of the rising phenomenon of mobile apps and their internationalization process, but also extending the frontier of demand side strategies in the international context.
Sali Li, Associate Professor, Sonoco International Business Department, Moore School of Business, University of South Carolina. Dr. Li joined the IB faculty at MSB since 2013. Prior to that, he was an Assistant Professor at the Lubar School of Business, University of Wisconsin-Milwaukee. He teaches global strategic management in the IMBA Program, and cross-cultural negotiation in the IB undergraduate and MIB programs. Professor Li's primary research interests cover multinational strategy, revisiting the resource based view, and international entrepreneurship, with particular focus on emerging economies. Dr. Li's research has been published in top tier academic journals, including the Academy of Management Review, Strategic Management Journal, Journal of International Business Studies, and Journal of Management. He currently is serving on the editorial board of the Asia Pacific Journal of Management, Journal of International Management, Journal of Management, and Long Range Planning. He is a reviewer for other journals, including: Journal of International Business Studies and Strategic Management Journal. Professionally, he is a member of the Academy of Management, Academy of International Business, International Association for Chinese Management Research, and Strategic Management Society.